Posted by: rubberhawk | February 8, 2009

Why RubberHawk?

In choosing a brand name a person has to be very careful. They have to consider things like brand identity, word association, pronunciation in various languages and all that other jazz that corporate brand consultants make millions of euros a year creating. Days and weeks are spent on focus groups and studies on anything and everything about a possible brand.

Its all about the marketing. A name these days has to be designed to stand out as strong and unique. Brand can be a powerful force in motivation. It’s not really a decision to be taken lightly if you believe what the marketing folks say.

RubberHawk came from 3 minutes on a random word generator site on the internet.



  1. I’m telling ya man, my placing of potatoes is genius. Not a random word in sight. Each word, worked out over years.

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