Posted by: rubberhawk | April 13, 2009

Google will eat itself…eventually

Google’s AdSense system is by no means perfect. The idea behind it is that everytime you click on an ad, the website its on gets money and the website it links to, pays a fee. Google takes a commission along the way. It makes a profit by sheer scale of operation. Even just a tiny 1 cent commission may not seem like much but if you have 10 billion clicks, thats a 1 million Euro.

Naturally, such a  a large operation is open to fraud and Google curently estimates some 10% of its clicks to be fraudulent. One site however claims to be using revenue earned from AdSense to buy Google shares, eventually generating enough revenue to own Google itself.

To quote the website(gwei.org):

We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself – but in the end “we” own it

When they do own Google their plan is to hand it over to GTTP (Google To The People) which hands Google back to the public. It all seems well and good with the website already claiming to own almost half a million dollars worth of shares, but unfortunately if the site is somehow not a hoax, then at the current rate Google could be ours in a mere 202,345,117 years.

Of course the site is not real and is more of a piece of online performance art that questions Google’s monopoly on information in the real world.

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